Your company website is the single most important marketing tool you have, yet most companies miss the opportunity to put their best foot forward online. Creating or redesigning a great website is not a simple undertaking, and to do it right you need to work with an agency that not only understands all the complex technical and creative issues, but which also understands how to best present your business to the world.
A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone’s screen easier to press. More sophisticated ways of using responsive design on a mobile device include: formatting the website to hide or present entirely different information, radically changing the graphics and colors, or even reducing the site to emphasize just its most important piece.
Responsive websites aren’t a costly investment.
If it has been more than 2 years since you refreshed your website, it’s time to start thinking about an overhaul. Content Management Systems are much more robust than they were several years ago, and provide many new features for you and your users. Content Management Systems also empower you to make changes to the site’s content without extensive knowledge of HTML. In addition, some older features are becoming outdated. If your site uses Flash, many phones don’t currently support it, meaning that customers won’t be able to see your content. Adobe, the manufacturer of the Flash platform just laid off 750 employees and is shuttering one of their divisions responsible for the development of Flash for mobile devices.
It’s time to make your site ready for mobile users, give us a call today!